Awearness

Kenneth Cole
Faced with global issues such as poverty, genocide, and climate change, it's easy to feel powerless. We want to do good and change the world, but too often feel paralyzed by the fear that individuals can't make significant impact. Awearness: Inspiring Stories About How to Make a Difference is a wake-up call--a call to action, to volunteerism, and to each and every person's unique ability to help build a better world. Edited by longtime advocate and designer Kenneth Cole, Awearness is an engaging, informative, and empowering collection of eighty-six stories and conversations by ninety individuals, some well-known and others less so, who have been inspired to do their part to effect meaningful social change. These notable advocates, activists, and social entrepreneurs share the causes they are passionate about and give advice on what each of us can do to positively impact our communities and those of others two continents away. From economist Jeffrey Sachs's belief that ending extreme poverty is within our grasp; to Elton John's unconventional fund-raising efforts on behalf of AIDS research; to three young filmmakers whose innovative campaign moved 80,000 people to take to the streets on behalf of children affected by war, these personal journeys illustrate the power of the individual to motivate change.

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