Blink: The Power of Thinking Without Thinking

Malcolm Gladwell
In his landmark bestseller The Tipping Point, Malcolm Gladwell redefined how we understand the world around us. Now, in Blink, he revolutionizes the way we understand the world within. Blink is a book about how we think without thinking, about choices that seem to be made in an instant-in the blink of an eye-that actually aren't as simple as they seem. Why are some people brilliant decision makers, while others are consistently inept? Why do some people follow their instincts and win, while others end up stumbling into error? How do our brains really work-in the office, in the classroom, in the kitchen, and in the bedroom? And why are the best decisions often those that are impossible to explain to others?In Blink we meet the psychologist who has learned to predict whether a marriage will last, based on a few minutes of observing a couple; the tennis coach who knows when a player will double-fault before the racket even makes contact with the ball; the antiquities experts who recognize a fake at a glance. Here, too, are great failures of "blink": the election of Warren Harding; "New Coke"; and the shooting of Amadou Diallo by police. Blink reveals that great decision makers aren't those who process the most information or spend the most time deliberating, but those who have perfected the art of "thin-slicing"-filtering the very few factors that matter from an overwhelming number of variables.

Reviews

Reviewed: 2018-03-07
In my opinion, this book wasn't as good as his first one, The Tipping Point. Got a little slow in the middle, which is why I've stopped reading it in the middle.
Reviewed: 2017-04-06

Having already read the Tipping Point, I was not quite as taken with this book in part because the novelty to Gladwell's writing style was not as strong. Still, I found the book to be more interesting than I thought it would be. The lessons are a bit esoteric, but valid. It would be interesting to compare and contracts, and even meld, the conclusions of this book with those of Thinking, Fast & Slow. Might make sense to purchase a summary of the book for your files.

Reviewed: 2017-04-02
Kudos to Malcolm and the crew. This book, though wandering and irresolute in its presentation, was a fascinating read. I really enjoyed the stories and examples, notwithstanding their occasional irrelevancy. Blink is so much better than the Tipping Point.
Reviewed: 2017-03-18
In summary, Gladwell is saying we make split decisions, which are often accurate. Our split decisions also often aren't accurate. Some people make split decisions better than others... in some instances. You can train yourself to make better split decisions... sometimes.
Reviewed: 2015-10-31
This book will give you lots to think about. I'm not sure of the veracity of all of his claims, but it's still a worthwhile read.
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