Growing up with G. I. Joe's
Janna L. Orkney
World War II bomber pilot, Ed Orkney, propelled the growth of a small surplus store, G.I. Joe's in 1952 in Portland Oregon, into a chain of 7 stores making over $30 million in 1976, when he died.Janna continues the G.I. Joe's story from ongoing expansion, to two buyouts, to bankruptcy in 2009. Janna looks at what made the store an icon in the Pacific Northwest and how her dad's philosophy grew the business and is applicable today.
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