ABC's Relationship Selling

Futrell
No matter what career the student pursues, selling skills will always be an asset and will enhance communications skills. This text is one the students keep after the class is over and they use it as a resource in the business world. It is written by a sales person turned teacher and so it is filled with practical tips and business-examples. It may be useful for a selling course where a brief book is preferred. Professors who spend considerable time on other resources and projects may appreciate the brief format. Schools that do not offer a separate selling course may find this short paperback a useful addition in a sales management course.

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