Great by Choice: Uncertainty, Chaos, and Luck--Why Some Thrive Despite Them All

Jim Collins, Morten T. Hansen
Ten years after the worldwide bestseller Good to Great, Jim Collins returns withanother groundbreaking work, this time to ask: why do some companies thrive inuncertainty, even chaos, and others do not? Based on nine years of research,buttressed by rigorous analysis and infused with engaging stories, Collins andhis colleague Morten Hansen enumerate the principles for building a truly greatenterprise in unpredictable, tumultuous and fast-moving times. This book isclassic Collins: contrarian, data-driven and uplifting.


Reviewed: 2017-09-11
Reviewed: 2016-01-17
Another sequel to the series on great companies. This one has very in depth research on how companies manage to not only survive but thrive and prosper in times of adversity and uncertainty. One very interesting point of note, something I did not know before, Southwest airlines started by copying the operational manuals and principles of another regional airline Pacific Southwest Airlines (PSA).
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