How to Run a Theater: Creating, Leading and Managing Professional Theater

Jim Volz
Jim Volz is one of America's leading theatre consultants with more than three decades of work with theatre, dance, music, museum and arts center management. In this book Jim Volz brings his expertise to anyone who works in arts management, from novices to middle managers to executive directors. How to Run a Theater is a unique, dynamic, and savvy guide to building an arts institution that works. Drawing on more than 30 years of experience, here is practical advice on a variety of management skills: Financial Management; Personnel Management; Fundraising Development; Board of Trustees Communications; and Marketing & Audience Development. This new edition is thoroughly updated and revised and now includes a Board of Trustee Contract, new budget exercise with ticket income formulae and the use of social networking for marketing and fundraising.


Reviewed: 2018-07-30

I decided to read this book when I was starting my non-profit. I'd read many books on development and several on customer service and management. After reading this book I have several topics that I feel I need to read more of for a career in the arts. It was well written, although I did feel that the topics of self - care were repeated a couple of times. And as someone who knows this, and doesn't necessarily follow it, the self care could have been replaced by more information on marketing and accounting information (since those are areas I feel like I need to know more about). Even if you're not wanting to start a theater, but you're thinking of being in the performing arts I recommend this book.

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